(Português) Degradê é a Chave

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Again in Archive

Lüerzer’s Archive 2/2015 edition, which is available in the first quarter of april, will have another one of our works! We couldn’t be happier because a little while ago, last december, we got two works in the magazine. This time, the selected piece was an illustration done for a campaign created by D/Araújo Comunicação, located in Florianópolis, to Ossia music school.

AGENCY: D/Araújo Comunicação
ART DIRECTOR: Rivadávia Coura and Luiz Dias


Bovine Crowd

Take a look at the new illustrations we did through SPR agency for TAURA, wire manufacturer for the agricultural market. In order to reinforce the message of the wire’s high resistance, the agency developed these two funny scenes that are related to hysterical crowds. The first depicts many cows in front of a show, the second, a crowd of bulls cheering for their team. Both images were entirely made in 2D and show the brush strokes along with caricatural, detailed aesthetics.


Contrast and Focus!

Hot work coming out of the oven! Though that’s just an expression, the piece created by e21 agency for a BASF product has a lot of heat, a production that made the studio proud. Though with a much varied background, composed by dead leaves, dried plants, a tractor, crop and sky, the image did not lose its focus. And that is due to the fact the human eye is always attracted by contrast. Therefore, we generated several 3D layers with millions of dead leaves to be added in the final editing, we produced countless plants in cg, rendered an entire tractor and still the fire is the attention point. After all, contrast brings focus, scene organization and helps in visual reading, making it one of the greatest composition friends.

COPYWRITER: Eduardo Harthmann
ART DIRECTION: Fernando Geisel and Vinicius Maia
PRODUCER: Alessandra Bastos



Howler Monkey Concept

Character creation is always a motivational thing, and that’s the reason why it was such a pleasure doing this work for Rede Master Hotéis. The proposal of creating a howler monkey-based character came from the client, whose building is located at Gramado, region that has a great amount of such primates. In order to achieve a strong, convincing result, there was a list of characteristics brought in by the client that the character needed to pass, such as age, preferences, physical prowess, psychological traits, etc. We also took a good care in order to not make it too childish, because the caracter would have interaction with people of different ages.

CLIENT: Master Hotéis


Fescher Neoilustração is Gold in Colunistas Brasil

We, from Fescher Neoilustração, took the Gold Prize in Colunistas Brasil 2014, Technique/Illustration in Printed Media. In this event, the most traditional one of marketing and communication in Brazil, we were among the main national companies of the sector, winning gold with the Fatal Attraction piece made for BASF client through e21 agency. The image shows in a comical sense the attraction the product causes in rats. Everything is represented with a high polished, realistic finish over a cartoon style. In order to be in Colunistas Brazil, the piece received Gold at Colunistas Rio Grande do Sul. The same work had, though, already been awarded other prizes, such as Gold and Grand Prix in Printed Technical Quality – Illustration in CRIARP, as well as being published in english magazines 3D World and 3D Creative.



Fescher Quality Label

The new studio’s illustration had the new BASF anti-fake label, which has legitimization as a foundation for the e21 agency piece. The image, though finished in Photoshop, was entirely 3D made, even the lasers. The glass was another feature, with its presence defined mainly through the bottle-generated reflection, above lighting, base and laser, details we made sure to add. The vignetting, the dark frame around the illustration, helped us focus the attention in the product as well as “protecting” the text space. This attention for detail is the quality label Fescher Neoilustração puts in all its productions.