(Português) Papel da Ilustração

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(Português) Páscoa Ilustrada

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(Português) Objeto de Desejo

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March

Like a Medical Office

In order to promote Grand Round, a medical event that has lectures and roundtables, we had the pleasure to conceive and execute this beautiful image for Escala’s agency campaign. For a proper depiction of the tools, the studio did a very thorough research of materials and shapes. Reflectors were positioned around the scene to achieve the necessary highlights on the metals. The blue, cold light that emanates from the main lettering bathes the scene, making the association with a medical office even more evident.

CLIENT: Hospital Moinhos de Vento
AGENCY: Escala
CREATIVE DIRECTOR: Juliano Faerman
ART DIRECTOR: Juliano Faerman and André Menna
COPYWRITER: Leonardo Theobald
PRODUCER: Guiga Gomes
ARTWORKER: Caroline Gabbi

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Crunching Texture

It was with UP Design that we had the opportunity to make such a character, which is already on the new line of packages from PanFácil Mix French Roll Bread Flour, produced by Moinho Estrela. The baker represented in the image integrates a hard stroke with brushed painting with a soft texture. The warm colors and cozy feeling help bring the flavor and appearance of the breads that are just freshly baked.

AGENCY: UP Design
CREATIVE DIRECTOR: Maurício Furlanetto
ART DIRECTOR: Rafael Druzian
PRODUCER: Lucianne Weigert
ACCOUNT EXECUTIVE: Lucianne Weigert

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(Português) Fusão

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Mother-in-law

OneWG agency, from Santa Catarina, developed a new, funny advertising campaign to Inova vehicle rentals. We went along with the ride when depicting the mother-in-law, using a stylized version, suggested by the agency, to make this image. There was an extra care to show the expression, details in clothing and heavy make-up. Such attention makes the character more interesting and show a certain visual storytelling in this entirely 2D piece.
CLIENT: Inova
AGENCY: OneWG
CREATIVE DIRECTOR: Gabriel Araujo
ART DIRECTOR: Marcus Vinicius
COPYWRITER: Marlon de Barros
PRODUCER: Francisco Badalotti and Michelle Wobetto
ACCOUNT EXECUTIVE: Ulysses Horn

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Painting Ingredients

When presenting to the market their new line of products, IBASA trusted SPR with the package design, featuring our illustrations. These products have a new formula with two new special ingredients: Ojon oil and Monoï oil. The first is extracted from a palm tree nut in the Caribbean and the second, from Tiaré flowers. With such specific components, their depictions needed a deep, thorough research. Once approved, the sketch was turned into a digital painting in order to allow more realistic elements and vivid colors. The image can be seen in the new package from IBASA.

CLIENT: IBASA
AGENCY: SPR
DESIGN DIRECTOR: Gilnei Silva
DESIGNER: Ambar Coriza
COPYWRITER: Nikolas Müller
PRODUCER: Roberta Grings
ACCOUNT EXECUTIVE: Cristiane Gerhard, Camila Renck and Bianca Fabbris

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February